NYT to charge for web site access
Jan. 20th, 2010 10:07 amNYTimes.com is by far the most popular newspaper site in the country, with more than 17 million readers a month in the United States, according to Nielsen Online, and analysts say it is easily the leader in advertising revenue, as well.
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This would not be the first time the company has attempted an online pay model. In the 1990s it charged overseas readers, and from 2005 to 2007 the newspaper’s TimesSelect service charged for access to editorials and columns. TimesSelect attracted about 210,000 subscribers who paid $49.95 a year
Would anyone like to look at those two numbers again?
17,000,000 vs 210,000
About 1.5% of the people who are willing to look at their site for free modulo advertising are willing to pay for the privilege.
Want to bet that advertising will be shown to the paying customers, too? Theaters do it.
...
This would not be the first time the company has attempted an online pay model. In the 1990s it charged overseas readers, and from 2005 to 2007 the newspaper’s TimesSelect service charged for access to editorials and columns. TimesSelect attracted about 210,000 subscribers who paid $49.95 a year
Would anyone like to look at those two numbers again?
17,000,000 vs 210,000
About 1.5% of the people who are willing to look at their site for free modulo advertising are willing to pay for the privilege.
Want to bet that advertising will be shown to the paying customers, too? Theaters do it.