Wrong audience
Feb. 8th, 2011 03:50 pmIf you are a political non-profit org, sending an email with the subject "Great News!" ought to mean that one of the political objectives of the organization -- presumably something important to your members -- is being worked on, is nearer success, has happened, etc.
It should not be followed by "now you can donate via PayPal".
It should not be followed by "now you can donate via PayPal".