Disposable printers.
May. 2nd, 2006 04:29 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
dsrtaoWhat was once fantasy, then science fiction, then mere prediction, is now true: we are living in the age of the disposable printer.
Just now I saw an ad from a reputable company offering to sell me an HP color inkjet for $30. Oh, and free shipping. Oh, and a $10 gift certificate to an unrelated business. Given that a set of new ink for said printer costs $20 for black or $30 for color... there is no point in buying more ink when it runs out. Just get a new printer for the same price.
Printer manufacturers ought to lease their printers to consumers on a price-per-page model. If the printer breaks, send a new one for shipping cost. Every year offer the option of replacing your current one with the new model for free, or upgrade to a higher-end printer for a one-time-cost. That way they could build recurring revenue and customer loyalty, and ensure proper (and probably cost-effective) recycling of the components.
Just now I saw an ad from a reputable company offering to sell me an HP color inkjet for $30. Oh, and free shipping. Oh, and a $10 gift certificate to an unrelated business. Given that a set of new ink for said printer costs $20 for black or $30 for color... there is no point in buying more ink when it runs out. Just get a new printer for the same price.
Printer manufacturers ought to lease their printers to consumers on a price-per-page model. If the printer breaks, send a new one for shipping cost. Every year offer the option of replacing your current one with the new model for free, or upgrade to a higher-end printer for a one-time-cost. That way they could build recurring revenue and customer loyalty, and ensure proper (and probably cost-effective) recycling of the components.
(no subject)
Date: 2006-05-02 10:26 pm (UTC)