Marketing Thought of the Day

[dsrtao]

In line with Robert Feinman's "Always advertise what you don't have", I have decided that nothing described as a "Must-have" in an advertisement, is.

Comments

[goldsquare.livejournal.com]

Ditto "collectible".

[dlevey.livejournal.com]

"Collectible" is different - it's possible to collect all sorts of things, even if not desirable. Dust, for example. Many of the "collectibles" collect dust.